About Shygirl

How Shygirl Was Born

Iain McLean is an international TV commercial director with over 20 years experience in Fashion, Beauty and Hair Commercials working with celebrities including Opera Winfrey, Elton John, David Bowie, Harrison Ford, Adriana Lima, and brands such as Revlon, L’Oreal, Herbal Essences, Maybelline and Proactiv.

In all the years of filming and working with dozens of makeup artists, there was a question: Why is it more difficult and takes longer to create a Natural look than a Glam look?

We wanted fast and easy solutions to create a great Natural Look.

What Shygirl Is About

Shygirl stands for Simply Honestly You. We are not about cake-face or transformations into someone you’re not. The media creates insecurity and shows constant imagery of what you “should” aspire to, but that’s not Shygirl. We are about You Being You, with makeup enhancing who you really are. Your confidence comes from within. That’s why we say You Are Beautiful Simply By Being You.

Skin Tones

In the TV Commercial world, there has always been a lack of good product for Medium to Darker skin tones. Most either look too fake, or don’t have durability. This was always a major frustration for us. We created our makeup to cater for Medium to Darker skin tones so the Looks can be achieved quickly and easily, and Look Natural.

What’s Important To Us

We never test any of our products on animals, nor do we manufacture our makeup in countries which we can’t be sure they don’t test on animals. Our makeup is Made in the USA, so we have hands-on control of our ingredients and processes. We use top quality ingredients, we never try to sell something cheap with an expensive marketing pitch.

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